one great thing about having a blog is that it is a fantastic way to publicly showcase your talents, that you might not be able to do through your current employment or studies. if you put your mind to it, you can use this experience to direct/divert your career. look at the superbloggers – 9 out of 10 of them offer brand consultancy, freelance copywriting or social media analysis. after all they have spent countless hours using key skills relevant to jobs in the marketing, media and fashion industries.
but what are they? we can break these down through our career building section, but we’re going to kick off with the social media industry. this is an area we’ve seen many bloggers go into, mainly as it is such a natural fit for a blogger who utilises social platforms well to grow their own blog traffic.
relevant skills and experience are what gets someone a job, regardless of what anyone says. having worked in digital media recruitment for years I can tell you that with strong conviction. especially for roles that involve clear skills, such as social media positions. lets look at some key terms in social media job advertisements and think about how you can display them best:
optimising all social media channels – this a broad term for a simple thing: the fact that you use all the difficult social media channels available on a regular basis and use them to generate traffic (or affiliate sales) to your website/blog. you should cite examples of where you have scheduled posts, using your blogger platform – and also how you have then scheduled social media campaigns around that using Hootsuite or Tweetdeck (both downloadable programs which allow you to schedule tweets and posts in advance).
building social platform identities – this is an important thing to be doing regardless of whether you are apply for a role. with all the different social media platforms, how do you encourage a valued follower to check out your instagram feed when they have already read your tweets and posts for the day? it’s about giving each platform an individuality.
for example: if you run an outfit post, you can post it and tweet it out via Twitter. but you could also post a picture of a backstage or close up shot on your instagram. perhaps pin images of the outfit pieces used onto your Pinterest? its about simply explaining to a reader that each social platform has an individual purpose for an overall cause (in this case, promoting your outfit post).
building a voice/maintaining a brand – a similar thing to the above, this is a key part of blogging and using social media platforms, and you probably don’t even realise you are doing it. what it means is that you create and maintain a clear angle when it comes to blogging. consistency is key here. posting regularly, and blogging about a core set of brands is a good example. keeping to the same fonts across all your social platforms where you use text. another easy one to do is instagram – maintain the same filter so people start to recognise your images as being yours. make sense?
managing integrated social media campaigns – a complicated term for an easy task. all it means is that you have used multiple channels to promote something. this could be a post, as we discussed above OR better still you can use example of where you have run a giveaway with a brand, and cite that as an example – picking out the experience you gained from posting, tweeting, facebooking and instagramming a competition.
growing an online community – easy! this is what you do every day. don’t panic if you don’t have millions of followers on certain platforms. you can easily present them with impressive numbers. so you had 10 follower in March and then 100 in September? that means you grew your Twitter following x10 over the course of 6 months. see?
creating an online strategy – easy to do. detail how you plan your posts, and how you structure your social media campaigns around that.
for example: ‘I post 3 times a week, each post receives 3 tweets on the day of posting (linking in all key brands and utilising relevant hashtags. I post 10 instagram pictures a week, 3 of those are relevant to the posts (from a different angle) and the rest are made up of my weekly wanderings. I use my Facebook page to promote my posts but also to get people talking. I run 3 weekly forums orsurveys about current trends and fashion news to help me find out what my readers want to hear about. My Pinterest account is used to promote my personal style, as well as a dedicated ‘on the blog today’ board.’
creating unique content – WELL, this one you should have nailed. for a start, of course your blog is unique – it’s you. at least it should be, as you should have the confidence to put forward your own take on the fashion world, or perhaps your own recipes or DIY projects. you can also use example of where you have run an original competition, or covered an event/show from a different angle to others (eg: rather than uploading pictures of the whole of London Fashion Week, you just put up shots of people wearing denim shorts during the events…).
maintaining a relationships with PR agencies – in social media this is crucial as they often have PRs to help manage their overall editorial and offline promotions. you can easily cite examples of where you have met people in PR, reached agreements about featuring their brands and attending PR-created events, no? examples of you working well with people will go down a storm here.
building blogger relations – I’m sure you can give examples of this, for a start I can make a pretty firm bet that you have made friends with bloggers over Twitter or from networking (aka: attending events). it would be doubly fabulous if you can show examples of where you have paired up with bloggers for joint posts, or guest posted on other people’s blogs. it shows you have influence.
researching online marketing – this is basically trend analysis, and you do this every day when you try and work out what to buy and post about whats new in the market. show them examples of your trend reports and even Polyvore outfit builder.
last but not least, confidence. have some! your blog is a fabulous tool, and people pay a LOT of money to get the kind of experience and commercial awareness you have from running your social media platforms. entire businesses are built on the basis of the kind of experience you have. you ARE a relevant candidate for the job, you’ll also be considered as having some fabulous unique qualities as you have an ‘inside scoop’ on what goes on in the blogging world.
remember to spellcheck and proof read any cover letter required, give links to all your mentioned social media platforms and list the brands and PR agencies you have firm relationships with. include time scales where it showcases your talents and always remain truthful about your professional and academic experience.
detail why you want to work in social media and include a couple of points that show you have taken the time to look at their current social offerings. sentences like ‘I have noticed that whilst you have a considerable Twitter following, your Instagram numbers are comparatively low. I had the same problem and did X to change it.’
lastly, if you can pop in a couple of good references, it ALWAYS helps. social media is still a new area and not everyone really understand it even when they are recruiting for it. an example from someone else showing that you know what you are talking about will really, really help.
image credits here