so you want to work with bloggers? good luck with that, we’re a tough crowd. a tight knit group, and pretty cliquey. we only work with people we trust, and tend to go off recommendations rather than direct approaches. up to 50% of a particular blog’s readers can be other bloggers, meaning our scale of influence is as undercover as it is powerful.
in recent surveys 56% of women between the ages of 18 and 45 use blogs to influence their purchases. 30% of men will refer to blogs when booking a hoilday, and 52% of us use them for recipes and tutorials.** its an even higher percentage for holiday reviews and beauty products. but how do you get access to these influencers?
we have a vast network of bloggers, and can rest assured we know which ones are the leading lights for your campaigns. we don’t just mean dealing with the same 10 ‘super bloggers’ as everyone else. not that there is anything wrong with them, but there isn’t a ‘one size fits all’ rule when it comes to blogger outreach… we know who is best for each section of the market, and we don’t just mean on surface level. takes shoes as an example: a list of the top 10 blogger influencers for flat shoes will be a completely different collection of people to those who prefer to blog about heels.
we love pairing up the right people, and we’d love to help you. we know what kind of approach wins bloggers over, as we’ve been on the receiving end of good (and bad) pitches. contact us below with your campaign idea and ideal budget and we’ll see what we can do.
**quotes from SXSW 2012